A Tahini Lemon Cranberry Bar Dreams of Whole Foods

With workers at home and stores stingy with shelf space, how is a new protein bar supposed to introduce itself? Even the food giants had to adjust.

Lupii, which makes protein bars out of lupini beans, was about to get a national distribution deal when the pandemic hit.Credit…Amy Lombard for The New York Times

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By Julie Creswell

Lupii bars were supposed to have a breakout year. Or, at the very least, be something people might have heard of.

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