Ready to Return: Fashion Rental Is Back

The pandemic hit the world of clothing rental hard. Now, companies like Rent the Runway say the market is booming like never before.

Credit…Lorica

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By Elizabeth Paton and Sapna Maheshwari

It’s been more than a year since the coronavirus brought events and socializing to a screeching halt, prompting much of the United States to settle into sweatpants and stay indoors for months on end. Yet in recent weeks — and particularly in parts of the country where life is edging back toward normalcy — there is a post-pandemic ebullience emerging in how Americans are dressing.

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