The pandemic hit the world of clothing rental hard. Now, companies like Rent the Runway say the market is booming like never before.
By Elizabeth Paton and Sapna Maheshwari
It’s been more than a year since the coronavirus brought events and socializing to a screeching halt, prompting much of the United States to settle into sweatpants and stay indoors for months on end. Yet in recent weeks — and particularly in parts of the country where life is edging back toward normalcy — there is a post-pandemic ebullience emerging in how Americans are dressing.
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