Trish Donnelly, former chief executive officer of Urban Outfitters Group, has been named CEO of PVH Americas, a new role.
She will have the responsibility for the Calvin Klein, Tommy Hilfiger and Heritage Brands businesses in the Americas and for the global Calvin Klein brand. The new regional approach is modeled on PVH’s structure in Europe. Donnelly will oversee the company’s North America-based brand leaders including Calvin Klein CEO Cheryl-Abel Hodges.
“Trish is one of the most experienced and successful leaders in our industry Her proven track record in winning with the consumer, driven industry-leading e-commerce, and balancing that with very strong retail execution and best-in-class partnerships makes her the ideal leader to drive the charge for sustainable, profitable market-share growth for PVH Americas,” said Stefan Larsson, CEO of PVH.
Prior to her seven years with Urban Outfitters, Donnelly oversaw J. Crew Group’s e-commerce business and spent over a decade at Ralph Lauren in product and merchandising roles. She also held senior leadership and operation positions at Steven Alan and Cole Haan.
She starts at the company Feb. 16 and will be based in PVH’s New York headquarters, reporting to Larsson.
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