Lockdown has turned Britain into a nation of 'clean freaks' disinfecting more than ever before, according to a survey.
Washing machines are being used more than ever before by one in six households who have stepped up their laundry regime during the pandemic, results say.
According to a new study by Persil, 14% of Brits have bumped up the temperature for each wash cycle in a bid to tackle germs.
The research into 2,000 adult's laundry habits found another one in ten have even been pouring more detergent or washing powder into their machine than normal.
'Disinfecting and removing viruses' is now one of the top demands Brits have of their laundry products, according to the survey.
Our newfound concern for hygiene as a country also extends to disinfecting surfaces in the home, with the average adult spending an additional 26 minutes on cleaning, it goes on to say.
Almost three in ten are disinfecting groceries and 41% are wiping down tables and counter tops more than they had been pre-Covid.
Data collected by OnePoll found 41% are most worried about exposure to viruses and bacteria on their clothes, when on public transport or in the supermarket.
In order to tackle the UK's rising hygiene concerns, Persil has launched an antibacterial laundry sanitiser which is said to kill 99.9 per cent viruses and bacteria, including Coronavirus SARS-CoV-2.
Unilever UKI spokesperson, Nadine Slyper, said: "Hygiene has become a top priority for many people in recent months, with people looking to keep themselves and their families as safe as possible.
"We know that people are working hard to keep their homes hygienically clean and we want to give them a way to be confident that they can sanitise their clothes effectively too.
"Now more than ever, people are looking for products that protect their loved ones from viruses and bacteria.
"The new Persil Antibacterial Laundry Sanitiser will help give people peace of mind and confidence when it comes to hygienically clean clothes and is convenient and easy to use along with your detergent."
Source: Read Full Article