Primary school in hot water as new logo resembles Nazi war eagle emblem

A primary school has found itself in hot water after parents noticed glaring similarities between its new logo and a Nazi war emblem.

East Side Elementary School in Atlanta, US, has now halted distribution of the new logo after backlash online.

According to the Cobb County School District, the new logo was based on a US Army colonel's eagle wings.

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It depicts an eagle with the school's initials – ES.

The Nazi symbol it has been compared to was developed in the 1920s and shows an eagle holding a swastika in its talons.

A statement released by the school district yesterday (July 19) read: "Yesterday, we learned of concerns about a new logo at East Side Elementary. The roll-out of this logo has been halted, and we are immediately reviewing needed changes.

"We understand and strongly agree that similarities to Nazi symbolism are unacceptable. Although this design was based on the U.S. Army colonel’s eagle wings, stakeholder input has been and continues to be important to our schools.

"We appreciate those who took time to share their thoughts and will make sure all input is reviewed as changes are considered."

Parents were told on Monday (July 19) that the new logo was chosen to "represent the eagle soaring into excellence and to honour the history of our great school".

Mike Albuquerque, a father of two students who will attend the school next year, told the Atlanta Journal-Constitution: "I don’t want to see my kids wearing that on their shirt.

"Really it’s a big oversight of the county and everyone involved in the process who reviewed that, to not call out the fact that this looks like Nazi iconography. Or maybe, who knows, somebody did call it out and it wasn’t heard."

East Side Elementary is also located opposite a Jewish synagogue and upset members of the community.

Rabbi Amanda Flaks told WSB-TV: "I thought, ‘That looks off. That makes me uncomfortable,’ and I came back to it a few times and I felt more and more uncomfortable and sick each time."

Rabbi Flaks also noted that the Nazi eagle is still used by neo-Nazi groups to this day.

She contacted the school and got an apology from the principal, along with pictures of what the school district said the logo was based on.

The controversy is just the latest in a slew of anti-Semitic issues in Cobb County schools.

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Two schools have had to deal with swastika graffiti, and earlier this year students in the area were punished for sharing anti-Semitic imagery on social media.

“This is not the first time Cobb County schools have been tone-deaf to antisemitism,” said Dov Wilker, director of the American Jewish Committee Atlanta region.

“Pretending that antisemitism doesn’t exist won’t make it go away. The children who attend Cobb County schools — and their families — deserve better.”


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