A £50 sandwich has been mocked on Twitter for containing edible gold which has "has no taste".
Sandwich fans may typically expect to splash out between £2 and £4 for their preferred bite – or even less in a popular supermarket meal deal.
But one new restaurant in Chelsea, west London, has reportedly taken in a luxurious step or rather leap away from the likes of an egg and cress and BLT sarnies.
Well-heeled diners finally have a bread, butter and filling combinations to choose from for lunch.
According to a screenshot of the menu for the unnamed restaurant, prices start at the £25 "Bunny Hop" and for those with even deeper pockets for a sandwich can splash out on "The Millionaire".
For their £50, customers can tuck into ciabatta, aged-beef rib-eye, chimichurri, chicaronnes, buffalo ricotta, king oyster mushrooms and edible gold.
Sharing the eyebrow-raising menu on Twitter, food writer Jonathan Nunn said: "I regret to inform you that a new place in Chelsea is delivering “sandwiches for the 1%."
Followers wasted no time in laughing at the "pretentious" ingredients, not least the inclusion of edible gold.
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One person wrote: "As an approved food additive, gold leaf has an E Number, E175, but it is inert, has no taste and no nutritional value and will just pass through the digestion system.
"Paying for food with gold leaf is equivalent to the Bullingdon Club tearing up £50 notes."
Another said: "Talk about killing a simple sandwich with too many ingredients. So pretentious! Ugh. You'd have to be a twit to spend that much. So vulgar."
However, others saw the funny side of the expensive fillings.
"This seems far too blatantly obviously nothing but an "extract cash from rich people" scheme and I have to respect it," someone commented.
Another joked: "It may seem expensive, but if you go for the meal-deal they'll throw in a can of Coke and a bag of monster munch for only £10 more."
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